"I'm supposed to lead my team through this, but I'm just as confused as they are!"
They're looking to you for clarity. Your leadership is asking for results. And nobody's giving you a playbook for the chaos you're actually in.
You're getting pressure from above: "Make this transformation work."You're getting anxiety from below: "What's going to happen to us?"And you're supposed to lead confidently through something you don't fully understand either.The crisis leadership frameworks don't work here. This isn't a crisis—it's sustained ambiguity. Your organization can't commit to a direction. Strategies keep pivoting. Timelines keep shifting. And you're expected to keep your team productive and engaged anyway.Leading Through the Shift™ teaches you the four reflexes that let you lead through organizational chaos without pretending you have answers you don't.
© Dee McCrorey. All rights reserved.
What's Inside
🔧 The Four Leadership Reflexes™
🗣️ Communication Pulse
- Four critical checks before communicating change: Context, Clarity, Dignity, and Sequencing.
- Guided prompts help you craft clear communication when the path isn't certain.🤝 Integration Reflex
- Navigate AI integration decisions with guided assessment prompts.
- Work through build-vs-buy-vs-upskill scenarios with structured thinking frameworks.📚 Knowledge Preservation
- Identify critical institutional knowledge and create preservation strategies.
- Guided prompts help you document what matters before it's lost.🌫️ Ambiguity Navigation
- Lead through uncertainty with structured decision-making prompts.
- Navigate unclear situations with frameworks for making confident choices.Plus: 6-Month Repositioning Navigator with sector-specific planning guidance for Enterprise, SMB, and Higher Ed.
📊 Interactive Assessments & Tools:
- 4 Interactive Reflexes (Communication, Integration, Knowledge, Ambiguity)
- 6-Month Repositioning Navigator with sector playbooks
- AI Chat Assistant for real-time guidance
- Exportable plans and templates🎯 Sector-Specific Playbooks:
- Enterprise organizations
- SMB/Mid-market companies
- Higher education institutions
- (Contexts adapted to your reality)💬 AI Chat Assistant
Built-in AI support for real-time guidance as you work through scenarios📥 Exportable Plans & Templates
Take your completed work into docs, presentations, team meetings🔒 Secure Browser Access
Runs client-side. Nothing stored on servers. Your leadership strategy stays private.
© Dee McCrorey. All rights reserved.
YOU'LL WALK AWAY WITH:
✅ Four leadership reflexes (not generic "best practices"—actual operating principles for chaos)✅ Team readiness diagnosis (know exactly where your team is struggling)✅ Communication frameworks (what to say when you don't have all the answers)✅ 6-month repositioning plan (concrete steps, not vague intentions)✅ Sector-adapted strategies (playbooks for your specific context)✅ AI-assisted guidance (built-in chat support as you navigate decisions)✅ Exportable materials (share your plans, frameworks, and assessments)
Who this is for...
✓ You're leading a team through transformation you didn't choose✓ Your organization keeps changing direction and you're caught in the middle✓ You're expected to communicate clarity when you don't have all the answers✓ Your team is anxious, exhausted, or quietly disengaging✓ You're tired of leadership advice that assumes stable conditions✓ You need reflexes, not roadmaps—because the map keeps changingThis isn't a "best practices" manual. It's a leadership operating system for environments that don't follow best practices.
© Dee McCrorey. All rights reserved.
🔍 TRY IT FREE - 2-HOUR ACCESS
Experience all 4 leadership reflexes with a 2-hour demo.✅ Try Communication Pulse, Integration Reflex, Ambiguity Navigation, and Knowledge Preservation
✅ Build your 6-month repositioning navigator
✅ Test sector-specific playbooks (Enterprise, SMB, Higher Ed)
✅ No credit card requiredUse "Save to Browser" and "Save Plan" buttons to preserve your work. After your demo, purchase to download your completed plans and unlock unlimited access.Try Free for 2 Hours →
2-hour demo • No credit card • Save as you work
© Dee McCrorey. All rights reserved.
HOW IT WORKS:
✅ Format: Interactive browser-based system (Cloudflare-hosted) with AI chat assistant✅ Demo: 2-hour access to all reflexes and tools—try everything before you buy✅ Time investment: 3-4 hours for initial setup | 1-2 hours monthly for refinement✅ Technology: Guided assessments + AI chat support + exportable templates✅ Privacy: Client-side processing. Your team insights and plans stay private.✅ Access: Lifetime access after purchase. Return as conditions shift.✅ Full Access Sessions: 24-hour active authentication (log in once, work continuously)
what makes this different
Toolkit #1 (Reset): Individual focus → What do I need to realign?Toolkit #2 (Jumpstart): Personal roadmap → What's my 90-day plan?Toolkit #3 (Blueprint): Diagnostic → Where do I stand with AI?Toolkit #4 (Leading Through the Shift): Leadership system → How do I lead others through sustained chaos?This is the only toolkit in The Relevance Project™ designed specifically for leaders navigating organizational ambiguity.Premium members get: Advanced team diagnostics, expanded sector playbooks, and ongoing leadership toolkit enhancements.
Created by Dee McCrorey, who's been helping leaders navigate tech transformation for 40 years—from semiconductors in the '80s to AI today. Read more about Dee →
© Dee McCrorey. All rights reserved.
Read my Substack essay: Why Domain Knowledge Alone Won't Save You (But Building on It Will)
CREATED BY DEE MCCROREY
I write a Substack newsletter about AI, work, and staying relevant at A Bridge to AI AB2AII've spent four decades at the frontier of technological transformation—not just observing change, but helping people navigate it.In the 1970s, I started in the semiconductor industry as the digital revolution was taking shape. I saw firsthand how technology doesn't just change industries—it reshapes culture, society, and the very nature of work itself.That insight became my life's work. In 2011, I wrote about how leaders could navigate rapid change and innovation. Today, as AI transforms everything again, I'm doing what I've always done: building practical tools, writing, and helping prepare the workforce for a fundamentally different future.The technology changes. The human challenge remains: How do we adapt, stay relevant, and thrive through transformation?That's the question I'm still answering.
© Dee McCrorey. All rights reserved.
PRICING
Standalone Toolkit: $97
Lifetime access | 4 leadership reflexes | Sector playbooks | AI chat assistantPremium Membership: $17/mo or $170/yearAll 4 toolkits + enhanced features + community + future updatesLearn about Premium →
The Bottom Line...✓ You don't need more leadership theory.
✓ You don't need frameworks designed for stable conditions.
✓ You need operating principles for leading through sustained ambiguity.
✓ Leading Through the Shift™ gives you the reflexes to navigate organizational chaos without pretending you have answers you don't.Try it free for 2 hours. No credit card required.
© Dee McCrorey. All rights reserved.